“To me, this is the next step in the evolution of how people are discovering music. They were insanely loud places rocking great music with the games,” Kaskade says. The same way gaming is a part of our lifeblood, electronic music is part of Psyonix’s culture.”ĭarlington says the possibilities of marrying music and gaming are endless. “So it came so naturally for us… The concept of gaming within our brand has been synonymous. “Growing up, Tony Hawk, GTA, those games - they wouldn’t be what they were if it wasn’t for the music component,” he says. Monstercat CEO Mike Darlington insists that the partnership is “not a marketing avenue for us,” but rather “ almost as much a part of our business as music is.” The label says the tracks it sends to Rocket League garner 700% more streams on Spotify than its other songs. Rocket League gets plenty of in-game music and unique experiences for fans, and Monstercat in turn gets a potent song discovery tool and makes a pipeline for fans. “We’d worked with Rocket League closely on music, then within those four years with Psyonix getting acquired by Epic and starting to utilize more resources over there, we really wanted to build that into larger ways.” “It really started with building Rocket League as a pillar of music discovery,” Monstercat’s head of gaming Gavin Johnson says. Reset’s songs also make up four of Kaskade’s 10 most streamed tracks on Spotify right now, according to Kaskade’s label Monstercat.
Fortnite players could also claim “Flip Reset,” the initial single off the EP, as a track to be played in the game’s lobby, and they could hear some of the new music through Radio Yonder, Fortnite’s in-game radio station.Įpic Games tells Rolling Stone that 30 million Fortnite players have set Kaskade’s “Flip Reset” as their lobby music. The DJ released his EP Reset through Rocket League, debuting all four of the new tracks inside the game. Kaskade’s partnership is one of the most involved artist marketing campaigns that the game developer has ever done. Since its first show with Marshmello in 2019, Epic Games has increased its focus on musical experiences to morph its products from merely games into more bespoke, immersive experiences during the tour-less 2020, Epic’s music might swelled. Kaskade’s show is themed to the Rocket League universe, but players will view the concert from Fortnite‘s Party Royale mode or from Epic Games-owned video chat service Houseparty. The concert links together Epic’s gaming empire. There will be tens of thousands, if not millions of people watching and participating in this concert, it’s important that I feed into that and create that urgency and that electricity in my mind.” “Making this show was drawing upon those moments in my mind to remember this is happening. “When I’m standing up there at a festival or headlining some massive show, it’s very easy to have that visceral feeling when I’ve got fifty thousand fans singing the chorus, and I can cut the volume and that’s electrifying,” Kaskade says.
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